An Advertiser Who Sells Coffee Beans Adds The Keyword “Java” To An Ad Group. After Two Weeks, She Runs A Placement Performance Report And Notices That The Ad Is Showing Up On Websites About JavaScript Programming. What Should She Do To Avoid Appearing On These Irrelevant Sites?

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  • Exclude “Programming” as a topic
  • Add “Coffee beans” as a topic
  • Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
  • Add “Java beans” as a negative keyword

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