Anne–Marie’s Business Goal Is To Generate Online Sales Of Her Handmade Purses. Her Google Ads Costs Are $100 Per Week And She Wants To Know If Her Advertising Investment Is Paying Off. What Additional Information Do You Need In Order To Calculate Her Return On Investment (ROI)?

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  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads and revenue they generated
  • Number of clicks on her ads and costs to produce her purses
  • Costs to produce her purses and revenue generated from her ads

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