Data Shows That The Audience For A Client’s Running Shoe Store Is Women Ages 35 To 50. How Can You Optimize This Client’s Display Network Campaign Based On Your Research?

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  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Increase cost–per–click (CPC) bids and experiment with variations of ad text that includes running tips
  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Add demographic and age targeting to show ads to people in this audience

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