How Do Cost-Per-Click (CPC) Ads Compete With Cost-Per-Thousand Impressions (CPM) Ads On The Display Network?

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  • Ads using CPC bids are not allowed to compete on the Display Network
  • CPM bids are effectively converted to CPC bids
  • CPC bids are effectively converted to CPM bids
  • CPC and CPM bids only compete against bids of the same type

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