Paige’s Pet Store Is Deciding On Keywords For A New Google Ads Campaign. How Should Paige Set Up Her Google Ads Keywords?

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  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
  • Use negative keywords for terms that are related to pets and animals.
  • Use general keywords to reach a specific audience.
  • Bundle similar keywords together in one ad group based on common themes.

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