Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

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  • Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
  • People who see Karen’s site in relevant organic search results often click through to her site
  • Karen’s ads often show below her organic results for the search query
  • Karen’s ads don’t often show for the search query

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