What Is The Recommended Next Step If You Noticed From The Search Terms Report That Certain Search Terms Are Leading To A High Number Of Clicks On Your Ads?

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  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  • Add search terms that are not leading to many clicks as negative keywords
  • Add sitelinks to your ads to make them even more prominent
  • Make sure all of these search terms are included as keywords, regardless of relevance

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