You’re Currently Targeting All Inventory In One Campaign Through An “All Products” Group. How Should You Find Campaign Optimization Opportunities?

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  • See query-level product performance in the “Keywords” tab
  • Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
  • Check impressions for each product in Google Merchant Center
  • Understand which creatives perform best in the “Ads” tab

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